JLL: Demand for new-build London property remains strong
What’s more, limited availability of new properties in North London in particular is driving buyer interest even further; the launch of Emperor Point at award winning regeneration scheme Woodberry Down in Finsbury Park provides an exciting opportunity for buyers looking to tap into the investment potential of one of the capital’s newest regeneration hotspots.
Adnan Tipu, Senior Sales Consultant in JLL’s Finsbury Park office comments: “It is fair to say that there is not a huge pipeline of development opportunity in this Northern region of London and therefore opportunities to buy into and invest in regeneration projects like Woodberry Down don’t come around too often. At JLL, we’ve seen significant demand building for new homes across London and expect homes at Emperor Point to be very popular. Both these factors - the limited availability of newly built homes in the area paired with rising demand for this type of stock - will ensure apartments at Emperor Point retain their value and remain attractive to onward purchasers.”
Homes at Berkeley’s new 20-storey residential tower are available to purchase off-plan, with completion estimated for 2025. Buying a home before it's been built can have several potential advantages. Purchasers can benefit from locking in a price early on; as market conditions change and prices rise as the development progresses, the buyer will benefit from any capital uplift. Buying off-plan also means staged payments before the balance is required at exchange of contracts. In addition, interiors can also be customised to suit personal tastes.
There are further benefits that come with buying a newly-bult property over an older home. They are usually much more energy efficient and come with long-term build guarantees, meaning lower household bills and no one-off costs to deal with additional maintenance and ageing infrastructure. Buyers also have the security of a formal reservation from the outset without the worry or hassle of bidding wars or gazumping common in the second-hand market.
Emperor Point represents the final phase of the Editions Collection at Woodberry Down, comprising a collection of 108 one, two and three-bedroom apartments. Two and three-bedroom homes provide valuable outdoor private space overlooking acres of green space, including a new linear park. The semi-rural setting at Woodberry Down covers 64 acres, including 15 acres of parkland and the East and West Reservoirs. Areas of public space within Woodberry Down include a river walk and a children’s park, as well as the Woodberry Wetlands: a popular urban oasis where a wide range of wildlife thrives. Residents will also benefit from a dedicated concierge service as well as a private screening room and business lounge.
David Barry, Operations Director at Berkeley Homes (North East London) Ltd comments: “Emperor Point is an attractive investment and a superb home in N4. The London Borough of Hackney is a regeneration success story seeing a price growth of 17.6%* in the last five years alone. Over the past ten years, monthly rental prices at Woodberry Down have seen an average gross yield increase of 3.9% for one-, two- and three-bedroom apartments. The location is spectacular; overlooking an expanse of open water, the building is surrounded by nature creating a calm environment, yet still within easy reach of bustling central London via Manor House underground station, located a short walk away. Purchasers are getting the best of both worlds.”
Prices at Emperor Point start from £575,000 for a one-bedroom apartment, £807,500 for a two-bedroom apartment and £1,160,000 for a three-bedroom apartment.
For more information or to book an appointment, please contact Berkeley’s Woodberry Down Sales and Marketing suite: 0208 985 9918 or visit www.woodberry-down.co.uk.
